Pike Research has released research:
Auto manufacturers are in the process of launching plug-in vehicles in two different forms: Plug-in Hybrid Electric Vehicles (PHEVs) and Battery Electric Vehicles (BEVs). Both types of plug-ins offer many advantages over traditional non-electrified vehicles, including improved fuel economy or no petroleum-based fuel usage, lower or zero emissions while driving, and a quieter ride. While the penetration of plug-in electric vehicles (PEVs) will remain low for the foreseeable future in relation to the total light duty vehicle market, a recent report from Pike Research forecasts that sales volumes will reach a critical mass in the next several years, and by 2015 global PEV sales will cross the 1 million unit threshold for the first time.
“Electric vehicles have received a great deal of attention in recent months due to the launches of several high-profile vehicles,” says senior analyst Dave Hurst. “The PEV market is already becoming a highly competitive market and over the next few years, the marketing initiatives of multiple manufacturers will help build consumer familiarity with, and drive adoption of, plug-in vehicles as a viable alternative to internal combustion engines.”
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