Sustainability Survey Findings

Some key findings from the survey include:
• Almost nine in ten (88%) experts believe that improving sustainability performance leads to a stronger brand; only two percent of experts disagree.

• Just over half (55%) of experts say that integrating sustainability into a company’s brand image results in improved sustainability performance, while two in ten (19%) disagree. Corporate experts are more convinced that integrating sustainability into a company’s brand image improves its sustainability performance.

• Four in ten experts (43%) find that sustainable brand claims by companies are mostly “green washing”. Experts from the corporate sectors are much less likely to agree that sustainable brand claims are “green washing” than are experts from NGOs or institutions.
Sustainability.com